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04.29.09
 By
David HarryTime and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding 'followed' links and even lists of 'dofollow' social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn't getting a link from the actual site... but getting the secondary links that follow viral content. You see, one shouldn't be using the state of the links on the site as the measure… and such approaches are often even frowned upon by many in the biz as noted in this recent Sphinn thread. Regardless of the emotional reaction, the whole concept is flawed. I could give a rat's ass if the links on a given site (including social and blogs) are followed because that was never the consideration in the first place. 
Secondary links are the goal The main thing, from a link building perspective, is not really about direct links but the secondary links one garners from having a viral story on said site. If one gets a hot story on places such as Digg or Twitter, how many links are being generated? This is where the story begins for link builders. Having a viral story make the rounds can often result in a great number of back links that can often be of far more value than those single authority links social spammers seem bent on getting. This is the greater value to be had from SM sites for the adventurous link builder. Now, we can discuss brand development and authority building as an important aspect of content distribution, (and social media) but let's stick to the potential of them for link building. When we look to target a given social site what do we want to know?
• Is the site targeted? Meaning does it have active categories relating to our market.
• What's the demographic? Is there a viable number or market related peeps? • What's the reach? Is it syndicated heavily, (RSS, Twitter, Blogs, Scrapers..etc..) • What links are top stories getting? (is the demo a linking group) You get the idea… we want the best possible opportunity for generating secondary links from the primary exposure. That is the goal at the end of the day (from a link building perspective). Continue reading this article. About the Author: David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series. http://www.reliable-seo.com http://www.huomah.com http://www.the-seo-handbook |
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Embracing Social Media To Increase Productivity
