Does The Press Work Weekends Anymore?

By Steve Rubel
Expert Author
Article Date: 2005-02-06

Have you noticed that lately when major industry news breaks over the weekend it gets a tremendous amount of buzz on blogs, but it doesn't hit the press with any gusto until Monday morning - even online ...

What happened to having skeleton weekend/standby crews?

Mary Hodder's post on Bloglines and Ask Jeeves tying the knot has already generated more than 126 in-bound links. Meanwhile, the mainstream press have barely noticed this important development.

There are some exceptions, however. At least three major news organizations chose to note the Bloglines/Ask story on their weblogs - BusinessWeek, the San Jose Mercury News and eSchool News. Everyone else is out to lunch.

This episode typifies today's Long Tail news cycle.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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