Boardtracker Checks Us Into The Boards

By Steve Rubel
Expert Author
Article Date: 2006-03-22

Finally there's now a way for all of us to search message boards, not just professionals who license the high-end tools.

BoardTracker.com is tracking 16 million conversation threads in 26,000+ forums. They aggregate content into tag clouds too.

While these numbers are very small, I still think it's smart for these guys to be focusing on forums. There's plenty of value here and they're filling a void in the market. Take health, for example. Most of the conversation around health takes place in forums, not blogs - at least right now. I would love to see more innovation in this area of conversation monitoring. Better yet, they should find a way to aggregate blog comments too. Wither not the forum. (via del.icio.us/for/steverubel)

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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