Technorati Stats, Just A Sign Post, Folks

By Mike Manuel
Expert Author
Article Date: 2006-04-18

For all the hype and hyperbole surrounding the latest Technorati stats, I think, to Jeremy Pepper's point, a lot of marketers are sitting on the sidelines looking at things and asking, "how the hell does this really help us with our social media plans?"

Truth is, it probably doesn't help that much, in the end it's just a quantitative snapshot of blog activity, and a questionable one at that -- but it's also a sign post, and when you put it in context with other data points and new media trends, it becomes a *little* easier to navigate through the noise and determine where the real opportunities (and threats) may reside for your organization.

Related Post:

Job title of the future: social media analyst (Church of the Customer)

"All of this seems to point toward a new job responsibility inside companies whose growth depends on word of mouth: social media analyst."

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About the Author:
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insider’s take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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